Research On The Hypermarket’s Spatial Layout And Optimization Of Changsha City

Hypermarket is the most representative of the retail in the city. Where there is the city, there is the hypermarket. Hypermarket’s number and scale also represent the city’s scale. The development of the hypermarket is very important to the people who live in the city and also important to their lifestyle. This paper focuses on Changsha City, and based on the classification of retail formats and the commercial location theory and marketing theory. It put forward the definition of hypermarket and depends on qualitative and quantitative method, using ArcGIS as the analysis tool to analysis the present situation, the factors of hypermarket’s layout of Changsha City. At last, it draws the optimal scheme. The main contents and achievements are as follows.(1) This paper is based on the theory of commercial market’s location and layout. It mainly studies the center city of Changsha. This paper analyzes the factors of hypermarket’s development and their general characteristics in Changsha. Then it chooses two hypermarkets, to analyze their spatial layout and to analyze their positive and negative effects.(2) This paper analyzes the factors of the hypermarket’s spatial layout. It includes the convenient traffic conditions, efficient logistics services and the public consumer behavior. The behavior is also includes the people’s shopping frequency, the consumption structure and the travel mode.(3) This paper uses the GIS tools to analyze the layout factors of population, traffic, price of commercial land. It gives the visual representation of the extent of these factors, and analysis these factors. The overall situation is the decreasing trend from city to the suburbs.(4) At last, Combined with the factors of spatial analysis and layout. This paper brought a conclusion to hypermarket’s layout and figured out the new commercial circle. They are Sifangping, Xiangfu, Wanjiali, Yuelu avenue area. It provides some spatial development strategy for the management of hypermarket. First is the hypermarket should close to residential areas, then it should open up new space, last it should reinventing themselves.