Study On The Network Marketing Strategy Of Hunan Shunhua Duck

With the development of social economy and technology, the network marketing has become an important means of product sales. The advantages of Network marketing low cost and high efficiency has been widely used in many products. The network has become an important tool to change the traditional business operation mode of enterprise. Enterprise can be faster and more accurate access to business information, can make the marketing channel become more smooth, develop a broader market space with use of advanced network. However, not every implementation of network marketing companies can to do on the Internet Amoy to the ideal of "gold". According to their own industry characteristics and the market environment the enterprise choose the suitable network marketing strategies to implement the network marketing strategy to achieve the goal of enterprise network marketing.Judging from the current situation, problems and sales network marketing of agricultural products can solve agricultural products and make up for the lack of traditional agricultural products marketing in a certain extent. But China’s Internet marketing of agricultural products is still in the initial stage that has not formed an effective system. Although most of China’s agricultural products enterprises have establish their network marketing channels, but attract customers effect was not significant. As a traditional agricultural product processing enterprises China Hunan Linwu Shunhua duck Development Co. Ltd is facing fierce challenges in the market. So enterprise need more network marketing on the Internet and the implementation of network management.Through the analysis of network marketing environment and shortage Shunhua duck combination of business practice and the typical experience of famous agricultural product network marketing companies and Put forward to optimize the product mix strategy. It include analysis of online customer information improve customer satisfaction; network platform and extensive cooperation achieve full network marketing and cultivate customer loyalty; strengthen the team building and marketing strategy to encourage the full marketing and enrich the existing network marketing strategy. This paper has constructed the network marketing strategy of Shunhua duck that can guide enterprises to carry out effective play to their own advantages in the network marketing in practice. It Provide a reference case for other enterprises of agricultural products in the industry to carry out network market That Have a strong reference value.