The Research Of Development Strategy Of Chinese Foreign Trade B2C Under The Perspective Of Logistics Supply Chain

Although the financial crisis brings huge impact to the traditional "container" pattern of international trade, it provides an opportunity for the development of foreign trade B2C. Compared with the traditional international trade, foreign trade B2C has multiple advantages, and confirmed to the new trend of development of international trade in China, so it obtains a lot of support. However, since foreign trade B2C is still at the starting stage, there are many problems during the development of it, especially the problem of logistics. As a result, the way of how to resolve the various problems during its development, especially the problem of logistics, is crucial for the healthy and long-term development of foreign trade B2C.This paper firstly defines related concepts, and carries out the related theoretical knowledge of foreign trade B2C logistics supply chain, so as to lay a theoretical foundation for the following research. Secondly, this paper analyzes the development status of foreign trade B2C in China. Among them, as the logistics play a special role in foreign trade B2C, so this paper focuses on the restriction performance of logistics for foreign trade B2C, and considers that it is a good way to deal with it from the perspective of the supply chain. Furthermore, the paper adopts the research method of super network to quantize the foreign trade B2C logistics supply chain, and constructs foreign trade B2C logistics supply chain super network model, and simulates and verifies the model. Through the above analysis,On one hand, the paper proves the applicability of the theory of super network in foreign trade B2C logistics supply chain with practice; on the other hand, it analyzes the interaction between the various members of the logistics supply chain nodes, and provides the index as a reference to quantify the mutual selection and evaluation among the members, and it gets the optimal equilibrium state of the whole supply chain, so as to provide guidance for improving the overall efficiency of foreign trade B2C logistics supply chain. Lastly, according to the logistics problem during the development of foreign trade B2C in China, the paper provides the operational recommendations from the angle of the whole supply chain and the node members of supply chain.