The Option Of Development Strategy Of Zarubino Port

As world trade is increasingly close, port as a distribution center for goods, function also showed a trend of diversified development, especially the geographical position.lt is superior. The port and position in international trade has become increasingly prominent. Russia’s Zarubino port is located in the Jilin Province Ji Tu area of Tumen River to the north of river going to the sea place, observations in the bay of the Troy, the sea of Japan. It is located in the Russia, China and North Korea border area. The United Nations Development Programme, North Korea, China, Russia, were released the cooperative development of the regional policy, and has been a action. Zarubino as superior geographical and natural conditions of the port, the development not only of Russian has great strategic significance, for the Northeast Asia trade situation will have a far-reaching impact. Especially as it can be rented for the port of China, by sea port of far-reaching significance lies in the enhanced flow of goods transport in Northeast China, new more effective channel and pattern formation. But facing the fierce competition around Dalian port, port of Rajin and many ports, Zarubino as emerging port under construction, its development also faces many challenges. Therefore, it is important to study Zarubino in the Far East region of development strategy.In this paper, the basic situation from Zarubino start, and then the other’s Zarubino port and the Russian Far East ports and the Far East port has carried on the comparative analysis, and on this basis, summed up the Zarubino port advantages, weaknesses, opportunities and threats. In order to understand the situation in the future, on the basis of Zarubino supply market analysis, the throughput of Zarubino is predicted. Finally, based on the above analysis to determine the Zarubino port’s development strategy, and to develop the Zarubino port development strategy implementation supporting security measures.The results show that the differentiation strategy is Zarubino port at this stage the main development strategy, centralized strategy of Zarubino port does not apply, cost leading strategy although not Zarubino optimal competition strateg. But the strategy for Zarubino port also applicability, can be considered as Zarubino port forward development strategy. This study provide Zarubino port in the Far East regions with intense competition in the port determination the best development strategy as providind theory and practice reference, port service capacity, improve their own competitiveness plays an important role in elevating the port of Zarubino.