The Impact And Countermeasures Analysis Of Internet Finance On Business Of Commercial Banks

Internet finance has developed rapidly,breaking the previous financial structure,and emerging a new business mode.Its revenue is rich,the products are novelty and the threshold is low.Most importantly,its fast and convenient service features have been recognized by many customer groups.Together with the emergence of third-party payment and the rapid development of network credit,it broadens the financing channels of enterprises,provides more available financial products for financial consumers.On the one hand,commercial banks are deeply aware of the business impact from the Internet finance competitors,On the other hand,they also feel the huge business opportunities brought by the Internet finance.Under this background,commercial banks should seriously analyze,carefully study,actively respond to challenges,speed up transformation and upgrading,and achieve docking and innovation with Internet finance.Based on the above background,this paper analyzes the impact of Internet finance on the business of commercial banks from two aspects:Theory and empirical analysis.Firstly,it summarizes related concept of Internet finance,analyzes the present situation of Internet finance.Combining the business status of commercial banks,it analyzes the influence mechanism of Internet finance on the business of commercial banks.Then using empirical analysis to verify.Taking 26 A shares listed commercial banks as the object and taking the annual report data and the size of the third party payment and the P2P as the sample,it empirically studies the affects of Internet finance on the assets,liabilities,intermediary,profitability of commercial banks,and the change of profitability of commercial banks before and after 2013-Internet financial year.Results,The increase of the third party payment and the P2P significantly reduces the assets business and debt business capacity of the commercial banks.As for the intermediary business of commercial banks,the third party payment scale has a negative correlation with P2P lending.The impact of these two models on the profitability of commercial banks is negatively correlated from 2010 to 2016.But it is negatively correlated before 2013 and positively correlated after 2013.Finally,through the full analysis of the impact of Internet finance on business of commercial banks,it put forward to some corresponding development strategies from the three business and other aspects of commercial banks to promote the better development of commercial banks.There are two points in the innovation of this paper.Firstly,Combining the business status of commercial banks,it analyzes the influence mechanism of Internet finance on business of commercial banks by the influence mechanism map,and meticulously analyzes the influence mechanism of Internet financial business on commercial banks' asset business,debt business,intermediary business,profitability and the functions of commercial banks.Secondly,it analyzes the influence of third party payment and P2P on asset business,debt business,intermediate business and profitability of commercial banks,Moreover,we divide the sample into two groups based on the 2013 limit,and analyze the impact of Internet finance on the profitability of commercial banks before and after Internet financial year.The research in this paper will help commercial banks to take targeted measures in the three major business areas to cope with the impact of Internet finance,and has certain reference significance for the development of commercial banks.