Business Strategy Of Y Company’s Phosphate Fertilizer Branch

Based on the present production and business realities of Y company’s Phosphate fertilizer Branch,this paper sets the research direction, method and ways through a review of the branch’s developing process and the classic theory of company management strategy.It carries out a scientific analysis of the business strategy from internal and external aspects.First,it starts with the analysis of the macro-environment with the basic theories of strategic management and PEST method. Then, with SWOT,it studies the branch’s business conditions and it’s choice of strategy from these four dimensions of opportunity,threat,advantage and disadvantage comprehensively. Through detailed analysis of the current situation and it’s developing trend, combining with specific situations, this paper puts forward the strategic business goals, the focus and the implementation method for the branch under new circumstances.From analysis at macro, industry and business level,this paper brings forward the business strategy of Y Company Phosphate Fertilizer Branch.It must comply with the strategic positioning of the company, and be put into effect with the principle of ’be perfect and the best’, and ’ build the first-class brand’.In the process of strategy implementation, we should make full use of our advantages,avoid any shortcomings, and seize external opportunities according to the changes of the internal and external environment, so that we can formulate a set of instructive and operable strategy.It also gives out the implementation suggestions and ensuring measures from production, human resource and financial factors.We should bear in mind that the ultimate goal of the company is to make a profit.So in the process of products producing and developing we should make a decision on what is the main product and which is the main running business from a strategic perspective,and optimize and develop new products accordingly.Pursuit of any short-term benefits which will affect the main running business should be avoided.I hope that this research can not only help Y company to overcome present difficulties,provide any strategic reference for it in the future, but also it can be useful for other phosphate fertilizer enterprises on how to make full use of their own advantages overcome their shortcomings, be innovative,make a breakthrough and develop sustainably in the fierce competing market.