Research On Business Model Of Online Short Rent

With the development of tourism, which also have all kinds of violent slave trade momentum up, online short rental business is one of them. It is the development of the tourism industry, making it for a personalized tour of the increasingly high demand for accommodation requires more explicit, the free exercise of the development of more and more common, has become the online short rental business and develop a major cause of birth.Online Short Term name suggests, is through the Internet, in the form of e-commerce sites, to the landlord, the tenant to provide a range of services in order to achieve the purpose of short-term rental housing. Online Short Term Rentals appear early, also known as the holiday rental or daily rental services, etc., through the development of the concept matures, now preserved is defined as the Short Term and holiday rental online. Its characteristic is visible online and short-term lease. Online features like online short rental companies all transactions are online reach, from the information display, search, the user under the single payment, are based on the network means complete, and only use is in right now. Vacation Rentals features illustrate these companies provide only short-term rental housing, the current through the statistics, the lease time should be in three months or less.Any nascent economic development process will encounter various problems, short rental online business is no exception. After several years of development to expand the online short rental companies slowly emerged different problems, through analysis can be seen, its nature is the same, the business model is not fully applicable to problems caused. The most serious, like love daily rental, after a few years of development, have declared bankruptcy, the current site has been closed.In order to explore the business model problem analysis Online Short Term enterprises currently encounter, in order to rent an online business development to provide innovative proposals short article from the perspective of the tourism industry, the existing domestic and international online short rental business than a typical enterprise as a screening analysis object through the depth of their development status, existing business model structure, the use of comparative case analysis and other methods typical of many online businesses at home and abroad Short Term thorough analysis, found that the initial current domestic enterprises in the start-line Short Term Most learning foreign direct business model, take ism, copying foreign existing business model and profit model, resulting in the emergence of more or less their own business problems, such as not find housing, tenant shortage, distribution channels single market was too narrow and the like. In order to solve the above existing problems, in order to make online short rental companies in various fields appropriate recommendations for improvement by reference herein SWOT analysis, Porter’s five force model analysis tools, through comparative analysis of several cases, finally give rationalization of the various aspects of innovation and refinement suggestions for online short rental companies according to their own shortcomings to improve the business model.