Research On Network Marketing Mode Of Characteristic Agricultural Products In Jincheng

With the advent of the Internet era, the development of agricultural economy in our country has entered the new stage, the market economic environment has changed a lot, which requires the production of agricultural products business enterprises to speed up to adapt to the development environment, the introduction of marketing idea sand technology market to more modern. Network marketing is a new marketing mode along with the rapid development of network economy and produce, the future direction of development is also an enterprise. Internet marketing circumstance, information infrastructure and the promotion of network marketing policies and regulation shave a great development, provide a good environment for the implementation of the network marketing of agricultural products in china. With China’s continuous progress of information construction, the development of network marketing for the city of Jincheng characteristic agricultural product marketing opportunities and challenges coexist.In view of the current situation of present stage Jincheng characteristic agricultural product network marketing this paper, starting with some basic theories of network marketing of agricultural products, learn from the advanced experience of developed countries in the network marketing of agricultural products, the use of strategic marketing in the "SWOT" method to analyze the characteristics of Jincheng City agricultural product network marketing advantages, disadvantages, opportunities and face threat, this paper constructs the basic framework for further development of the characteristics of network marketing of agricultural products in Jincheng City, and puts forward some concrete measures for the construction of security system of Jincheng city to carry out the characteristics of the network marketing of agricultural products, so as to provide reference for solving the problem of characteristic agricultural products marketing in Jincheng city.