Research On The Status Quo And Countermeasures Of Network Marketing Of Guizhou Characteristic Agricultural Products

In recent years,Internet marketing has been paid more and more attention.However,people's attention to the network marketing of agricultural products is not enough.As an underdeveloped agricultural province,the application and development of network marketing of agricultural products is seriously insufficient in Guizhou.The very important reason is the lack of professional research on the network marketing of agricultural products.At present,the information related to agriculture in the network is just hanging enterprise information on the enterprise network,including some product names,addresses,sales calls and other information.These are not the real network marketing.We should make overall plans for online marketing and traditional marketing,and integrate network marketing into related enterprises' overall marketing.We should give full play to the role of network in coordinating and linking all links,and effectively solve the problem of low efficiency in traditional marketing.Changshun county is a well-known natural "egg" areas,the development and growth of "egg" industry,Changshun has natural advantage.However,because the concept of technology,personnel,facilities and the traditional marketing way limit,seriously restrict the "egg" network marketing promotion.This paper according to the present situation of online marketing "Changshun County egg",from the "egg" as an example,in-depth analysis of network marketing theory,the western developed countries for reference in the rich network marketing experience,analysis the selection of common "SWOT",an in-depth analysis of the current marketing situation of Changshun the "egg",analyzes its strengths,weaknesses,opportunities and threats,the basic framework of online marketing in order to build a "green shell egg" Changshun County,puts forward the "egg" marketing specific means and concrete measures,so as to provide reference for solving the "egg" Changshun County Marketing problems.