Research On The Marketing Of Rural Tourism In Wuyuan

Wuyuan County is a successful example of rural tourism development in China, the "China’s most beautiful country" brand has at the national slogan, fully illustrated the outstanding performance of the county rural tourism marketing.This article chooses Wuyuan County as the research object. After reviewing the relevant literature, this paper differentiates and analyses the concept of rural tourism, and considers that the tourism activities in Wuyuan county can be included in the category of rural tourism.Based on this concept, this paper put the tourism industry in Wuyuan County as a rural tourism to study, focusing on its marketing to sum up and explore.In this paper, the cutting edge of global tourism, the marketing theory has carried on the exploration and summary, analyzed the wuyuan in rural tourism development environment and the marketing present situation, the global tourism theory, focus on using the system theory, the marketing theory as the instruction, draw lessons from the performance evaluation of tourism destination marketing ideas, to wuyuan, making objective analysis of the current situation of rural tourism marketing summarizes its successful factors, also reveals its existing problems.On this basis, put forward wuyuan rural tourism marketing system innovation and promotion strategy.Network era of rural tourism marketing is no longer a "point across the" one-way behavior, but a super big "net", "network" between the point and face, and is a complex multidirectional behavior.In this paper, the research takes the, firmly seize the "people" the key factor, creatively built a huge and open system of rural tourism marketing, governments, businesses and people;Fully mobilize all factors involved in marketing, pay special attention to guide the local residents and consumers play a role in marketing;Emphasis on "market forward", in the rural tourism project appraisal, project, will focus on market factors;Inthe planning of rural tourism products, construction phase, will be fully launched consumers to actively participate in, real-time interaction.At the end of this paper, according to the current marketing environment, using relevant theories, Wuyuan of rural tourism marketing promotion strategy are put forward from six aspects:1. The concept of promotion, the destination of the soul. Strategic promotion, world of Wuyuan. Products improve, the wisdom of global tourism.4. Image promotion-- "beauty" with dynamic spread. Promotion event, experience and share. The management improvement, integration is power.