Research On The Image Of WuYuan Tourism Based On The Symbol Perception

From the perspective of semiotics, this study applied semiotics method and the content analysis method, with the official tourism publicity information in the Internet and the online travel notes uploaded by tourists as the research sample, based on the difference in interpretation and the analysis of the public perception of tourism destination image, found the problems that influenced the tourism destination image, helped the operator promote and improve the tourism destination image, this study has realistic significance and practical value. In this paper, the perspective of semiotics,the application of semiotics method and the content analysis method and to the Internet research sample are the places of innovation.Through the study of this paper, found the differences of WuYuan tourism image between the expression of of the operator and the public perception do exist, relative to the tourists,the operator was more focused on the spread of the folk culture, while tourists had a higher perception on the natural and humanistic landscape,and most tourists reflected the rural interests in the consumption of the rural tourism symbol of WuYuan, namely the symbol value of WuYuan. After further interpreting the public cognition of WuYuan tourism image,found the problems on the tourism infrastructure,tourism development and tourism image propaganda,according to these problems,this paper put forward the solution strategies.