The Impact Of Cross-border E-commerce On Import And Export Trade In Liaoning Province

The rapid development of the Internet has promoted the emergence of a new model of Internet + trade,namely cross-border e-commerce.Cross-border e-commerce has become a new driving force for the development of China’s foreign trade with huge development potential.With its own characteristics,cross-border e-commerce can reduce the export cost of foreign trade enterprises,improve sales efficiency,lower the threshold of access,and expand trade entities.It plays an important role in the development of economy.It is of great practical significance to study the relationship between cross-border e-commerce and import and export trade in Liaoning Province.At the same time,in order to better promote the development of cross-border e-commerce in Liaoning province,this paper selected Zhejiang Province as a reference province for comparative analysis,summed up the successful experience of cross-border e-commerce development in Zhejiang Province,combined with the actual situation of Liaoning Province,and put forward better development suggestions.This paper is divided into five parts.Firstly,I refer to the relevant researches of domestic and foreign scholars on cross-border e-commerce and international trade,and the relevant researches on cross-border e-commerce in Liaoning and Zhejiang Province,summarize and analyze the previous theoretical achievements,and explain the significance of this research.Secondly,based on the transaction cost theory,New new trade theory and other theories as the framework,from the theoretical perspective of cross-border e-commerce has a positive role in promoting import and export trade;Then,starting from the actual situation of Liaoning Province and Zhejiang Province,the development status of cross-border e-commerce and import and export trade in Liaoning Province is described in reality.From the analysis of the current situation,it can be concluded that the development status of cross-border e-commerce and foreign trade in Zhejiang Province is better than that of Liaoning Province,and the cross-border e-commerce in Liaoning province has a large space for development.Then,the empirical analysis of Liaoning Province and Zhejiang Province is carried out with import and export volume as the explained variable and cross-border e-commerce trade volume as the explanatory variable.Finally,according to the above theory and empirical analysis,this paper puts forward relevant suggestions on the development of cross-border e-commerce in Liaoning Province.Finally,it is found that the development of cross-border e-commerce in Liaoning Province and Zhejiang Province can effectively promote the development of import and export trade,and the empirical results show that the promotion effect of cross-border e-commerce in Zhejiang Province on import and export trade is stronger than that in Liaoning Province.In view of how to promote the development of cross-border e-commerce in Liaoning Province,four suggestions are put forward,including improving the relevant laws and regulations of cross-border e-commerce,improving the level of infrastructure construction,cultivating professionals of cross-border e-commerce,and improving the business philosophy of relevant enterprises and focusing on brand construction.