Research On The Innovation Of The Marketing System Of Ganzhou City Post Office

China post has a hundred years of history, since 1998 the post, after several reforms, now running a wide range, involving financial, logistics, service, distribution, electricity providers and traditional advertising, newspapers, collecting stamps and other professional fields, the growing scale of business. But with the development of the times, the traditional postal business shrinking significantly, how to establish a set of effective marketing system is imminent, which will directly affect the future direction of development China.In this paper, based on the related theory of marketing, this paper on the development of Ganzhou postal company marketing system for many years and the current status of the interpretation and analysis. Summarize the main problems of Ganzhou Post marketing system exists.Through the analysis of the existing problems, to explore and causes, focuses on the concept and discusses the concrete measures for constructing the marketing system in the transition, efforts to promote the construction of new marketing organization, improve brand building and its system structure, and further build can adapt to the modern market competition environment, to meet customers’ changing the marketing management, the post demand product sales and post customer management maintenance team, promote Ganzhou postal market development level and the level of customer service. At the same time, on how to achieve the overall optimization of Ganzhou post, this article also describes the specific security measures need to be taken.The author has long been engaged in the work of post marketing, combined with their own work experience and the actual situation of Ganzhou Post, put forward the way to perfect the marketing system construction, including set up a scientific and rational organization and job responsibilities, optimize training mechanism, strengthen the management of the marketing team Wu, marketing promotion and relegation system, a dynamic compensation system customer management system, etc., which will be along the correct path of development has played a good role for Ganzhou post the construction of marketing system.