Research On Operating Performance Problem And Countermeasure Of ZhongHeng Lubricant Company

The purpose of enterprises engaged in production and operation is to improve the enterprise value, business performance is an important evaluation. Effective business performance management is an important part of the daily management for enterprise managers. Financial data is an important sources which reflects the business performance. In order to explore the business situation of the enterprise behind the financial data, and evaluate the influence on of management efficiency and the strategy implementation made by the business environment, it is necessary to analyze the financial information by using appropriate methods, and it can transform financial information into useful economic information.Based on the basic theory of the research, the appropriate analysis method and the analysis index are selected, with ZhongHeng lubricant company as an example, analyzing the business environment and business performance, found the problem of the operating performance of the influence and gives corresponding countermeasures. In the analysis of the operating conditions, through the analysis of market structure, market trends, industry competitiveness as well as the advantages and disadvantages of zhongheng company itself, it is concluded that the lack of brand influence conclusion restricts the operating performance and improve. In the analysis of the operating performance, through the analysis of its financial data from 2010 to 2014, and refer to state this oil companies and citizens’ lubricating oil company financial data of the same period, the integrated use of comparative analysis, ratio analysis, factor analysis, trend analysis and dupont comprehensive analysis method to analyze the company’s operating performance, it is concluded that enterprise’s capital structure is relatively stable, the comprehensive competition ability is higher than the reference to the conclusion of the enterprise. But at the same time, also reflects the enterprise debt paying ability is lower than the reference, short-term and long-term debt paying ability is limited; Because high operating costs and expenses during the period of enterprise production and operation of low profitability; The existence of a large number of notes receivable reduces the enterprise capital flow speed, to some extent, affected the yield of liquid assets; Higher inventory carrying and increasing the enterprise inventory management cost, to some extent, limits the enterprise’s profit ability. Article think enterprises should strengthen the brand management, and at the same time should balance the relationship between financial leverage and debt risk, by reducing the debt financing, improve the level of inventory management, reduce operating costs and expenses, during to improve performance, increase the purpose of the enterprise value.