The Research On Key Account Marketing Strategy Of Fushun Power Supply Company

With the rapid development of electric power industry reformation, the pattern of electric power market monopoly operation was broken, electric power market will be fully market-oriented step by step. Power supply enterprise has taken a major role in market competition that is an inevitable trend of socialist market economic development. How to increase market awareness, focus on the customer resources and increase economic efficiency of enterprise become the key problem of power supply enterprises. Take the customers as the center management mode of the electric power enterprises become the inevitable choice in future. The key accounts are the main customers and benefit resources. The special nature of the key accounts are not only the economic efficiency of enterprises direct impact on the social impact will be indirect. Because of high grade of electrical pressure, large equipment volume, direct connecting to the system, as well as power industry’s characteristics. Once accident happened, it would brought loss to the key accounts and serious results to enterprises. The eventually lead the electric cut-off of large areas. To power supply enterprise, Key Account Marketing strategy has great realistic significance.This article analysises present situation of Fushun power supply marketing of electricity consumption, determined the target market and the main electricity customers of the company, according to the characters of main electricity customers, based on the electric power marketing basical theory, and then, combined with SWOT, analysis of main power market and the key accounts marketing environment, then, find out the main problem of Key Account Marketing strategy in this company; thus develop the general marketing strategy of Fu Shun power supply company from four aspects of product, price, place, promotion. It designs the value evaluation index system of power supply enterprise important customer, the important client is identified and classified using multi-dimensional cluster method and customer segmentation theory, then, developing the differentiated marketing strategy. Thus suggest three safeguard measures including strengthen power grid construction, the construction of account manager organization system, big date technology for implementing Key Account Marketing strategy. This article maybe helpful for Key Account Marketing strategy of power supply enterprise in someway.