Evaluation And Comparative Research Of Tourism Resource Non-use Values Based On Contingent Valuation Method

Non-use value is the intrinsic properties of ecological resources, including option value, existence value and heritage value. The result of tourism resources’ non-use value can objectively reflect economic of forest recreation and provide a scientific basis for setting rational development and utilization plan, it also provide a basis for decision-making of relevant departments, enhance the responsibility of public to protect resources and promote sustainable development of tourism.This Paper investigated the willingness to pay of Zhaoshan Scenic Area and Daweishan Forest respectively based on CVM, the basic data is obtained by questionnaire, analysis the sample characteristics of tourists and interrelationship of tourists’willingness to pay and the values of WTP factors using SPSS 17.0. Calculate the non-use values use the population of permanent residents in Hunan province as the overall sample, some conclusions as following:(1) The WTP of Zhaoshan is 10 yuan per-capita, the WTP of Daweishan is 30.4 yuan per-capita. Annual non-use value of Zhaoshan is 0.18～0.35 billion, it includes option value 0.09～0.16 billion, existence value 0.2-0.39 billion and heritage value 0.06～0.12 billion. Annual non-use value of Daweishan Forest Park is 1.03～2.05 billion, it includes option value 0.28～0.56 billion, existence value 0.57～1.14 billion and heritage value 0.18-0.35 billion.(2) The main reason of non-use value of Daweishan is much higher than Zhaoshan is that the per-capita WTP of Daweishan is higher than Zhaoshan, which directly affects the non-use value of Daweishan. Furthermore, Daweishan’s tourism resources is more richer and famous than Zhaoshan. The infrastructure of Zhaoshan is not perfect and without fully developed, and during the past two years, quality reconstructions are harmful for environmental quality and air quality, therefore satisfaction of tourists were declined and WTP is also not high.(3) From analysis, gender, occupation and monthly income affect tourists’willingness to pay and WTP of Zhaoshan. Occupation, education and monthly income affect tourists’ willingness to pay and WTP of Daweishan. Occupation and income play a very important role in factors of willingness to pay and WTP.Finally, this paper discusses the problems of the research, and put forward the following measures:strengthen the planning consciousness, the construction of scenic area should achieve the requirements of protection, management, development and utilization, strengthen the operation management and protection of scenic resources and environment, and should be careful to deal with the relationship with the local residents.