Research On Tourism Geography In West Qinling And Its Neighbor Regions

Located in the southeastern Gansu, West Qinling is the south gate of Gansu and an important eastpassage from Gansu to Shaanxi. The region belongs to Yangtze River valley area and has awarm-moist climate. Using behavioral data collected by face-to-face survey and questionnaireinvestigation, we evaluated the tourism resources of some important scenic spots in West Qinlingunder some aspects, including the resources hosting, the location condition, the type of tourismresources, the tourist market and the money value assessment of the tourism resource to provide thegovernments, planners, developers and managers with some good references to develop tourism ofscenic spots in West Qinling.Firstly, through the analysis of the location, type of the tourism resources in West Qinling, it showsthat the tourism resources there are unique and have high quality and cannot be replaced by otherregions. Therefore, development of tourism industry of this region has a high potentiality. Thecultures for tourism there include Fuxi, Qinzu, Sanguo, Zang etc, and scenery is so beautiful that it isworthy of entertainment. Also, the region contains many spots of Red Culture for the development oftourism. According to the investigation of tourist markets of some important scenic spots in WestQinling, tourists to West Qinling mostly came from Gansu province and its surrounding areas, whichmay be caused by the bad traffic condition. In addition, tourism industry of some scenic spots in WestQinling region are still in a low stage and not very famous. Furthermore, there is the intensecompetition because of many high-grade and developed tourism resources of the surrounding area,Shaanxi and Sichuan.Secondly, based on the differences between the assets value and the intrinsic value, the sampleselection of the intrinsic value was redefined. Using the TCM (Travel Cost Method) and the CVM(Contingent Valuation Method) method, I evaluated the tourism values and the intrinsic values. Theresults are: in 2007, the tourism value of Yeliguan isï¿¥407,018,400, the intrinsic valueï¿¥18,000,000;the tourism value of Guanegou isï¿¥145,876,200, the intrinsic valueï¿¥11,000,000; the tourism valueof Wanxiangdong isï¿¥42,234,800, the intrinsic valueï¿¥6,500,000; In 2004 the tourism value ofMaijishan isï¿¥407,701,700, the intrinsic valueï¿¥105,000,000; In 2006 the tourism value ofGuiqingshan and Zheyangshan isï¿¥61,911,400, the intrinsic valueï¿¥69,624,400. And analysisdemonstrated that the factors effect on tourists' WTP (Willing to Pay) by the cross analysis andchi-square test. Tourists' ages and occupations are related with WTP, and other factors are notimportant to affect tourists' WTP.Finally, some strategies for the tourism development of West Qinling region were provided:infrastructure and service should be improved; special tourism resources should be created to formcore competition; more funds should be put into the advertisement to increase the fame of the tourismresource of this region; regional cooperation should be strengthened to well plan and combine thetourism of this region. With these strategies, tourism industry in West Qinling would develop muchfaster than now.