A Research Of Relationship Between Peasants’ Demand Expectation And Retail Pharmacies’ Business Model

Following the construction of new socialist countryside people’s living level and the economic income enhance rapidly at the same time. The rural masses also began to pay more attention to their own health and the health care. The development of rural medical business has put forward higher requirements. Along with the rural drug supervision network and supply network (referred to as the "two nets") construction step by step. With the help of drug retail enterprises at home and abroad in the management experience of the city, setting the drug retail enterprises in the rural township or village, to provide timely, convenient, high-quality and low-cost treatment services for the rural people, will no doubt to improve the rural residents consumption to stabilize the situation, drug prices, produced positive role to improve the drug quality. It’s beneficial to move a benefit of the peasant masses. At the same time, vigorously develop of the rural drug retail enterprises and make some conditions of the rural labor force to increase employment opportunities, promote the farmers income and rural economic development, but also to adhere to the people-oriented and the need to implement the scientific concept of development, and speed up the construction of new socialist countryside. However, from the current business situation, in the dual pressure gradually strict licensing conditions and market competition intensified obviously under the rural pharmacies (especially below the county level) is obviously insufficient, and the survival and the development prospect is not optimistic.In this study, through literature review, summarized the far-reaching influence of urbanization to rural drug retail enterprises, business model and the development status of domestic and foreign pharmaceutical retail enterprises. Influence of the" new medical reform "and a new version of the GSP policy on rural retail pharmacies, the adjustment of drugstore management pattern in rural retail significance. According to the domestic and foreign research present situation in detail. Then, In anticipation and on demand business model on the basis of theoretical analysis, based on in-depth on the rural peasants and drug retail enterprises in the actual investigation and analysis, to look forward to working with rural farmers demand retail pharmacy management pattern relationship between empirical research, and different demographic and histological study of the differences of characteristics variables. Interception problem is the heart of a pharmaceutical retail enterprise management pattern factors (including management, professional quality, pharmacy service quality and service level, etc.) were studied. This study can expect to solve the rural retail pharmacy business proposed the establishment of a standardized operating system, the characteristics road of "National Health Museum medicine", the development of "triple play" and available reference of proposals. This study proposes to solve the problems of rural retail drug business development strategies, but also points out the shortcomings and future prospects of this research study.