Research On Key Techniques Of Radio Resource Allocation In Relay-enhanced Cellular Networks

Financial IC card in China is becoming gradually perfect after over 10 years’ exploration and practice. It does not only have the features of a traditional bankcard, but also can be applied into different industries. And it also will be promising in the aspects of paying on the Internet, mobile payments, etc. In the long term, the financial IC card is a big trend of bankcard development. This article is based on the following issues: the development course of a bankcard, EMV migration theory and marketing management theory. It will use a chart analysis to find the problem of XX bank financial IC card during its development process. But in order to uncover more complicated problems, it will do systematic analysis with questionnaires.The questionnaire involves four issues: the functions of XX bank IC card, the channels, and marketing. The cardholders will give their marks based on the feeling of the questions. All the questionnaires are shown in the Internet for all the investigators, who mainly are the office clerks and workers.After studying the questionnaires, we find: cardholders of the financial IC cards show great recognition on the cards, they have greater demands on more functions in different applications, some cardholders know little about the function of small payment, cardholders hope to cut the charges of using financial IC card, the preferential services of cards should be improved, the welfare publicity of the cards is not good.Through the chart analysis and the questionnaires analysis, and with the STP marketing strategy and 4Ps marketing theory, we know that the marketing of XX bank financial IC card should focus on: through accurate market positioning to enable customers to fully understand the characteristics of the product, and offer differentiated products for different customers; through the scientific market segments, understand the customer needs which have not been yet met, and can get more marketing opportunities. This will help the bank to win in the fierce competition. The bank should carefully choose its target market, target its own appropriate market based on the market segmentation, making it the perfect place for its resources and customers’ demands.