| With the rapid economic growth of our country, the real estate industry is developing rapidly, and it has become one of the pillar industries of our national economy.. The real estate industry as a typical capital intensive industries, has obvious capital takes up large amount, capital supply chain length, construction characteristics of long period, complex construction process, which in a certain extent determines the real estate market is a high return on investment income, high financial risk of the market. Therefore, it is urgent for the real estate industry to strengthen financial management. In particular, the financial analysis and assessment of the project of the real estate projects is the decisive role for the success of the project.Financial management is a financial management for organizing enterprise financial activities and dealing with financial relationship. Often involved in the process of project management methods of financial analysis including investment payback period, internal rate of return rate, and net present value method, national economic evaluation is also often used shadow price analysis.The Licang District Qingdao Yinchuan highway on both sides of the CT real estate project development as the research object, from the specific real estate project of combining real estate project financial analysis theory of the project financial evaluation.This paper on the project financial analysis mainly uses the combination of qualitative and quantitative analysis, theory and practice and the combination of the research method of combining inductive and deductive, first of all on the basis of market research and related data to predict the, for the project investment estimation and fund raise measures, financial evaluation aspects were discourse analysis, next to the project in the field of market, tax, investment, industry management and industry policy may face a series of risks are analyzed in the paper, and puts forward the relevant response and prevention measures.The results show that the project at a profitable level higher than the industry benchmark value, investment and profit higher than the industry average, from a financial point of view of the project, the project is feasible, project financing scheme is basically reasonable. |