Research On Building The Index System Of Selection Network Marketing Personnel By Using Quality Evaluation

As internet technology progressed, the number of network users is rising. The scale of network marketing in China continues to expand. Trading volume on electronic commerce is 0.45 billion yuan in 2010. And trading environment continues to get better, the development of network marketing has entered the express rail. More and more enterprises make their own business develop to the electronic commerce platform, and carry out various forms of network marketing actively. The network marketing with its own advantages is more and more important to enterprises. How to select qualified network marketing practitioners efficiently that meet the business needs of enterprises is the priorities. So according to the measures of quality assessment during present stage, propose the suggestion to upgrade the quality effect is very important.The current status of network marketing personnel in our country is the demand gap. electronic commerce curriculum and traditional enterprises employing demand can’t match so well, the training way of network marketing need update very often. The selection of personnel quality evaluation is very important. It can evaluate the match degree of candidates and their positions in the recruitment process. And it can test if the staff can success on the new position during the promotion process. And it also can understand the training needs of the staff.By determining the quality analysis and core quality point of network marketing personnel, determine the final evaluation target as the quality level of the network marketing personnel. Establish the network marketing personnel selection of quality evaluation index system. Through the AHP analytic hierarchy process to determine the weights and ranking it. And found out that service quality is strong influence factor of network marketing personnel selection. Management quality is the medium influence factor. Personal quality is the weak influence factor.The paper found out that we should enhance the research on quality evaluation theory and reduce the evaluation cost. Company should make a good environment for quality evaluation. The evaluation emphasis should change flexibly according to the different actual positions. Innovation of the quality assessment tool is necessary. And should establish the professional talent team of quality evaluation.