Study On The Effect Of Tourism Cultural Capital On Travel Behavior

With the development of economy and science technology, the time which can be used for recreational entertainment is gradually increasing.After the survival needs are met, followed by a higher level of needs, tourism activities are playing an important role in daily life gradually. This article from the perspective of sociology, uses the cultural capital theory to define the tourism culture capital, and to explore the tourism culture capital whether impact on travel behavior. This will help tourists to participate in tourism activities consciously promote tourism culture capital,moreover, which converted into cultural capital.It also can achieve the comprehensive free development of human beings.This paper based on relevant research results, using F city residents as investigation object, and using spss20.0 to analyze data, through summarizing the investigation of demographic characteristics, respectively comparing purpose of tourism, tourist destination, tourism consumption, travel time, tourism perception with cultural capital.The result is the cultural capital have an impact on travel behavior, which including:1. F city residents’ travel purposes are affected by the tourism culture capital, the higher the tourism culture capital, the more clear the tourist motives; 2. F city residents affected by the tourism culture capital when choosing tourist destination,they preference for "water landscape" type of tourism destination;3. F city residents in the mode of travel influenced by the tourism culture capital, and the more cultural capital, the more cost in travel costs; 4. F city residents on the travel time influenced by the tourism culture capital, and restricted by professional from different classes have different influence degree;5. F city residents in tourism perception influenced by the tourism culture capital, one of which have little impact is tourism risk perception.