Research Of The Transformation And Upgrading Based On Technology Leadership Strategy In SH Company

China private enterprise with the deepening of reform, coupled with the deepening of the international market, the trend in the whole environment has been rapid development, many private enterprises among the ranks of the world’s largest enterprises, only achieved brilliant in the domestic market results, but also made some achievements on the international market. With this trend, more and more private companies are also with the transformation of the external environment and to changing technology needs and for enterprise upgrades. Especially after the 2008 financial crisis in the future, many private companies realize the drawbacks of their own development, upgrade once become the top priority of private enterprise development. In particular those stringent requirements for energy saving, so similar to the refrigeration industry and the automotive parts manufacturing industry, "energy saving", "intelligent" has become a trend, increasingly high demand for technology, traditional refrigeration, accessories the transition to the era of intelligent manufacturing has become a trend leading technology-based transformation strategy. SH Holdings is a typical case, with the rising SH expand the company’s business in the domestic market and the market influence, SH company’s original cost leadership strategy is no longer able to meet the needs of SH Company continued rapid development.Based on this, the SH company case studies, qualitative and quantitative research methods combined utilization, determining the company’s strategic choice SH through SWOT analysis, expand the third upgrade of the company’s research SH, from the perspective of technology leadership strategy Starting on the path of transformation and upgrading SH company determined and proposed the corresponding solution strategy and the implementation of safeguards, that the company’s strategic transformation and upgrading SH reference.SH obtained by studying the company has the basic conditions for the third round of restructuring, and the long-term problems of cost leadership strategy has been unable to meet the needs of the company’s development of SH, WO strategy, change their disadvantages exist, and with external opportunities for development The next strategy is to select the very long term SH Company, and the strategy is simply to solve the shortcomings technology; adopt a technology leading strategy-based, cost leadership strategy, supplemented by the transition of the company to upgrade path is inevitable SH selection, technology leadership strategy is based on deepening the transformation and upgrading of specific implementation steps summarized into two steps: The first step to determine the product positioning and promotion strategy in key technological leader; the second step development strategy for the development of the transition period, and set short-term medium and long term goals. SH company to upgrade and deepen the final implementation requires a number of measures be implemented, including the establishment of specialized technical leadership team; establishment of science and technology project management and incentive mechanism; the implementation of technological innovation and new product development strategies simultaneously; school and enterprise, International Enterprise Technology Center for the establishment of post-doctoral research stations and other safeguards; the introduction of an external top R & D team, increase investment in science and technology funds and the like. Of this study can provide strategic transformation SH’s reference, but can also to other companies in the same industry restructuring to provide a reference, has important theoretical and practical value.