The Research On Optimization Of Marketing System Of Sinohydro Bureau 9 Co.,Ltd

The systematic file of marketing management overall conducts the marketing work, and it is regarded as the main factor to ensure a company’s competitiveness and its continuable development. Marketing management system links an enterprise closely with the market, including the enterprise’s departments and organizations which can guarantee the well-going of its marketing work. The hydroelectric enterprises are confronting with a series of reformation and undertaking a set of modern enterprise management system. With the rising furious competition in the market, nowadays, our company must trend to enforce diversification and globalization, from a onefold entity to an integrative unity. During the process of an enterprise’s transformation, it is quite significant to lead in the marketing management theories and some other advanced business strategies as well. It is a crucial task to earnestly carry out marketing activities under the guidance of marketing management theories, and manage to organize and collocate the resources from the perspective of global vision in the light of business diversification.Sino-hydro Bureau Nine, the company of limited liability, is developing with the entire China’s hydroelectric system, and its developmental process can serve as an epitome of the thorough sino-hydroelectric industry’s. This article thoroughly analyzes the contemporary development of the construction industry in our country as well as the relevant marketing conditions. And then, it insights into Sino-hydro Bureau Nine, the company’s current developmental situation and its characteristic circumstance. Meanwhile, this article specifically probes into the strategies to promote Sino-hydro Bureau Nine, the company’s steady development and also to find out the insufficiency and shortness of the enterprise’s management, probing by the means of eliciting marketing management theories, relationship marketing theories, integrated marketing theories, organization-structure theories, business process optimization theories and their relevant practical strategies. Therefore, this article proposes a general idea to optimize the enterprise’s management system from the perspective of organization-structure optimization, business process optimization, product marketing strategies and so on. Marketing dividing strategies refers to a new marketing conception, including product marketing optimization, product pricing optimization, constructing optimization, marketing promotion and promotion models optimization. This article also overall analyzes the safeguard measures to implement the blue print which has been mentioned above and evaluates the effects and efficiency of the post-implementation. This article associates the relevant theories closely with social practices, and the research achievement will embrace both of the theoretical and practical significance.