Yantai Yuansheng Real Estate Project Risk Management Research

Real estate is related to the industry of national economy and people’s livelihood, occupying an important position in national economy, after more than ten years of rapid development, real estate of China has already become the important pillar that promote the economic and social development. Because of the flourishing of real estate industry and its consiferable rate of return, although the government carries out real estate regulation and control policy for many times, there are still many enterprises adjustting bussiness and putting in large amounts of moneyin the policy countercurrent, gradually changing the layout of the real estate industry, making the competition more intensely, increasing the bubble.At the same time,As a capital-intensive industry,real estate is characterized by large investment, long development cycle, complex industry chain.Above of all deteermine he risk of real estate development project is great.Therefore,it’s meaningful to study on risk control and management of real estate development projectBased on the concept and characteristics of real estate project risk, definition of the risk management and management process, this papers analyse the situation of real estate of Laishan District and apply many theoretical tools to Yantai yuansheng real estate project,such as Delphi method,Grey relational analysis method,Analytic Hierarchy Process and ect..Identify and assess the riskcomprehensively.Furthermore, appropriate management measures in the macro perspective, the strategic layer and execution layer are developed and specific measures to deal with the micro-level risk assessment of the project based on the results of which focus on specific risk and general risk are proposed.This papers provides a better empirical basis for real estate developers and can be helpfui about developing standardizationable in the future.To a certain extent,it also can help the enterprises to avoid or mitigate the various risks..