Financial Analysis Of Tencent From 2004 To 2013

As one of China’s best Internet companies, Tencent started with is an instant messaging software. After ten years of rapid development, Tencent’s products throughout the game, portals, search, e-commerce, blog, email, space, entertainment, etc. It can be said to create a classic myth of China’s Internet sector. In terms of products, other companies should learn Tencent. In an era to become the best company is not easy. With micro-channel to become dominant in the field of mobile social networking, while in the PC era and mobile Internet era of China’s Tencent stand on top of the wave. Tencent’s success is very worth summary and study.In this paper, the company over the past 10 years, annual report and other relevant information for the study. Using benchmarking analysis, trend analysis, structural analysis, ratio analysis and other methods. Tencent information on the financial statements from 2004 to 2013, a decade conduct a comprehensive analysis. Summarizes the factors of success. So that other companies could learn from it.This paper describes the background and purpose, content, methods and theories. Then the basic situation of the company, the level of corporate governance and the development of different business segments analyzed are introduced. And for the company’s various business segments, different categories to find the relevant competitors were compared and analyzed. After nearly a decade with the company’s annual financial report, combined with the company’s balance sheet, income statement and cash flow statement for the company’s profitability, growth, solvency, operating capacity and cash ability to conduct a comprehensive analysis. And the use of earnings and book value valuation method, the valuation of the company’s. Finally, to sum up the company’s success factors, and can provide some valuable suggestions to the government and businesses.