Anhui Mobile Intelligent Mobile Phone Marketing Project Strategy Research

With the coming of 4G era, for operators, intelligent mobile phone is the priority among priorities customer retention, flow of business and other important business development, which is also regarded as the first subduing factors.This paper is based on the industry current situation, taking Anhui mobile intelligent mobile phone marketing strategy for the project research object, on the basis of the theory of project management in the project initiation, planning and implementation of research, closely combined with the actual work, found that the existence of Anhui mobile intelligent mobile phone marketing problems in the project, and continuously ground follow-up project strategy, promoting the project effect detection and subsequent to strengthen the promotion, so as to establish the complete process of project management of closed loop.In the process of project management in advance, this paper deeply analyzes the macro environment, intelligent mobile phone marketing project competition environment, puts forward improvement project in five aspects of Anhui mobile marketing strategy in product strategy, price policy, channel strategy, promotion strategy and service strategy, and in the subsequent effect is verified, improvement and consolidation.Grounded on the theory of project management under the guidance of perfect Anhui mobile smartphone market marketing combination strategy, positive suggestions for the healthy development of the Anhui Mobile Corporation intelligent mobile phone operators, to enhance the core competitiveness of Anhui mobile intelligent mobile operator, to expand and stabilize the terminal sales share, strengthen the dominant position of regional competition in the market of Anhui mobile.