Research On The Formation And Evolution Of E-Commerce Service Industry Cluster

The rapid development of the new generation information technology such as big data, cloud computing, Internet of things and the mobile Internet further promotes the integration of ecommerce and the entity economy in depth, having a great influence on mankind’s production, consumption, life and social intercourse. Electronic commerce is not just a business model. Its role has been greatly exceeded the business itself, becoming an important resource allocation method under the new conditions of industrialization, informatization, urbanization, marketization and internationalization, and an important driving force leading economic and social development and progress. High speed growth of China’s e-commerce market scale, cannot do without the support of e-commerce service industry. E-commerce services which benefits from China’s rapid expansion of e-commerce market, have achieved rapid growth, caused specialization and diversification of products and services, thus promoting to form a complete e-commerce industry chain. As a new modern service industry, e-commerce service industry has become an important force leading economic growth, promoting industrial restructuring and driving economic transformation and upgrading.Based on the above background, this paper selects e-commerce service industry cluster as the research object, and explores the formation and evolution mechanism of e-commerce service industry cluster. First, the concept, classification and characteristics of e-commerce service and ecommerce service industry cluster are defined, and the formation conditions and modes of ecommerce service industry cluster are analyzed in detail. Second, the formation mechanism of ecommerce service industry cluster is discussed from the perspective of network. It analyses the components of e-commerce service industry cluster network, which includes network nodes and the relationship between the nodes. Besides, the e-commerce service industry cluster network structure and characteristic are also summarized. Then, the evolution of e-commerce service industry cluster is studied, including the evolution phases and the power. On this basis, the concept of evolution maturity is put forward and the appraisal model of evolution maturity of e-commerce service industry cluster is built. Finally, with the evolution maturity evaluation model, development level of e-commerce service industry cluster in Kunshan is evaluated. Combining with Kunshan’s e-commerce service industry cluster development status quo and existing problems, countermeasures are suggested to promote the development of e-commerce service industry cluster in Kunshan.