| Cigarette retail terminal is face to face with consumers on the cigarette exhibition and trade ties, is the power of cultivating brand, the service consumption, cigarette brand is the market demand of sensor. Will tell from the cigarette brand cultivation, with the expansion of the scale of cigarette brand, tobacco commercial enterprise can grasp the good brand development, depends largely on whether seize the retail terminal.This paper focuses on the retail terminal of cigarette marketing core, background and significance of the development of the retail terminal brand marketing work is discussed, that strengthen the lotus cigarette marketing is effective in improving the cigarette market share, effectively improve the cigarette market reputation, effectively improve the cigarette brand competitiveness and effective important measures to improve the profitability of cigarette retail businesses the. Through the comparison of domestic and foreign retail terminal status quo and methods of brand marketing, brand layout of the Yili market to conduct a comprehensive combing and analysis, in view of the current retail terminal effect of brand marketing conducted extensive research, find out the main problems and the effect of the retail terminal management consciousness and management environment, brand marketing initiative and identity brand development and market changes, and coordination of marketing and service activities. The main problem with the retail terminal proposed "five dimensional" market retail brand marketing segmentation method, "a shop in a product", "brand marketing mode of retail terminal retail terminal quality evaluation method and model of" Lotus "SWOT analysis of four main methods, and to" Snow Lotus "brand as an example, improve marketing the effect of retail terminal brand specific inquiry and examples on how to use the four methods to provide specific and feasible reference for the effective development of retail terminal brand marketing. |
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