Real Estate Development Company's Core Competitiveness Evaluation System

The real estate development trade is a pillar industry of our national economy, it's seriously related to our national economy and the improvement of our people's living standard. Though more than 20 years has it developed, it's still at a substandard developing stage, and the lasting management ability of it's enterprise is poor. Particularly, as the high risks of the real estate development and the aggravation of the real estate market competition, the enterprises need standard operation and management and obtain sustainable competitive advantages with the core competence even more. So it is especially important to build a scientific core competence evaluation system for the real estate development enterprises through which to know clearly about their advantages and disadvantages, so to guide their future development better.This paper is on the basis of systematic and dynamic appraisal principle, build a systematic and dynamic core competence evaluation system for the real estate development enterprise through drawing lessons from the systematic and dynamic core competence evaluation system for the general technology-based enterprise first and then analyzing the characteristics and the value chain of the real estate development trade in detail to find the particularities. And then design the second and the following thinning evaluation indexes at all levels by drawing lessons from the evaluation system for the general technology-based companies and the practices of the real estate development. Shortly after that, calculate it with the estimating method which adopted by the general technology-based companies' valuation system. Finally, apply this evaluation system to try to analyze and appraise the core competence of six typical real estate listed companies of our country. And the results indicate that this core competence evaluation system of the real estate development enterprise system has basically realized our original intention which for the enterprise' self-known and the future development guidance.