The Development Strategy Of International Business For Agricultural Bank Of China, Ningbo Branch

Following the development of international business, bank international business originated in 13 th century in Britain. In the 1960 s, with the promotion of the international financial markets, monetary system and banking supervision system, bank international business was led to start a rapid growth. As a rising star in the banking business, International business has incomparable advantages of many of the traditional banking business, such as high profitability, high intermediary business income and low risk. Currently, it has become an important measure of bank operation performance, and also one of the most important sources of bank operating revenue. Since China’s accession to the WTO, the rapid development of the state-owned banks and domestic joint-stock banks and foreign banks flocking have made Agricultural Bank of China, Ningbo Branch face the dual challenges from internal and external.Accordingly, through in-depth research and analysis on the status quo of the international business, the author hopes to plan a bright prospect for Agricultural Bank of China, Ningbo Branch, which can consolidate its leading position in Ningbo in the field of international business, and also provide reference for international business development of other domestic joint-stock banks.From the point of strategic management and by using the theory of strategic management and analysis tools, the author carries on research on the development strategy of International Business For Agricultural Bank of China, Ningbo branch to enable it maintains the competitive advantage. Firstly, using the method of documentation analysis, the article analysis the general situation of international business in domestic and overseas commercial bank, which laid a theoretical foundation for the whole article. Secondly, the article introduces the classic cases of the development strategy of International Business in domestic and overseas commercial banks, which can gain a lot of enlightenment and reference. Thirdly, based on the background and significance of strategic research, the article analysis the internal and external factors of international business development of Agricultural Bank of China, Ningbo Branch, and sets the international business development strategy of agricultural bank of China, Ningbo branch by using PESTEL and SWOT strategy analysis. Finally, on the foundation of SWOT strategic analysis and according to the Guiding Thoughts of ‘seeking progress in stability, improving quality in stability, making a different in stability”, the article points out the Specific coping strategies and security for the development strategy of International Business of Agricultural Bank of China, Ningbo Branch.