Market Research Of Special Taxibased On Taxi Regulatory Background

Chinese taxi market demand is huge, but strictly regulated by the long-term formation of monopolies, hinder the reform of the taxi market. Under the premise of the huge market demand, in August 2014, based on the novel about the spontaneous emergence of the Internet on the car rental market- car. When the special taxi appeared, on the subject of controversy in the community.In this paper, limousine service for the study, its market positioning problems encountered, from the regulatory background, on the basis of introducing the background, significance, domestic and foreign phase studies, the first of the taxi industry service approach compared draw limousine service takes up way less traffic resources, saving search costs and reduce deadhead rate. Secondly, car and taxi to compare the basic attributes, price, quantity, etc., obtained limousine service represents the emergence of new productivity to meet the consumer demand for high quality travel, in addition to the taxi output amount of equity capital function analysis, the development of our car at the same time, the traditional taxi industry will be cut off, the government should rationally deal with.By comparing rental car at home and abroad about the results, based on the new car is about Car Hire Internet, the most important point is that the same is valid to break the control of a number of ways, and the car on the basis of the Internet more efficient integration rental car supply resources,consumer demand and supply for effective configuration. Strict controls hampered reform of the taxi industry, break the number of the taxi industry regulation is the key to reform,and provides an opportunity for this car. Then, depending on the complexity and limitations of the paper presented car construction principles and recommendations to follow. Finally,the paper summarizes the development of the car and Prospects: limousine service displacement in the future to provide the service is not just space, it is a pleasure, limousine taxi coexist with the traditional trip to meet the needs of different grades on the market, at the same time competition and promote the development of the taxi industry.