Internationalization Strategy Research Of Dingxin(Ningbo) Metal Alloy Co.,Ltd.

This paper will take Dingxin(Ningbo) alloy manufacturing Co. Ltd as the research object, the company was founded in 1995, the company main business is to provide OEM brand sanitary products in Europe and america. The company since 2003 to enter the bathroom industry, although the accumulation of a number of European and American clients, however, currently more than 95% orders through the OEM production, sale channel is single, in recent years due to the economic environment downturn in Europe and America, customers are very sensitive to the price of the products, especially in recent years the RMB continues to be strong, made in other areas, such as Eastern Europe, Turkey, Mexico, Southeast Asia and other countries the manufacturing cost is lower than that of China, so some companies will project to the above countries. The company currently feel due to in the supply chain of low-end, without any control of the sales channels, so whether in the negotiations and foreign customers, or sales profit growth are controlled by others. Dingxin how companies should adjust and optimize their own internationalization strategy, actively participate in international competition, become the company becomes an urgent problem.In this paper, through the current Dingxin within the company, the analysis of the external environment, to how from simple OEM enterprise transformation as the OEM research and the coexistence of OBM enterprises, basing on reading a certain amount of domestic and foreign literature, the company must first based on the proposed Dingxin OEM market in Europe and America, and then through the international acquisitions to obtain its own brand, to open up the Russian based in Brazil, emerging markets, internationalization development path finally open up the domestic sanitary ware market. At the same time, according to different target market characteristics, the paper also puts forward some entry mode and the feasible measures to guarantee the successful implementation of the strategy of energy.