The Research On Developing Strategy Of Home.SOHU.com Company

With the rapid development of the Internet economy and domestic commercial real estate market gradually expand to the middle and small city more, more and more consumers in buying property through the Internet channel to obtain Home Furnishing consumption information and channels, portal web site as the largest Sohu company also very early to enter this industry, set up Home Furnishing Sohu platform. This paper analyzes Home Furnishing Sohu the external environment and internal conditions, formulate the development strategy of the enterprise, to improve the effectiveness of business decision-making, for the new situation of Internet, mobile Internet users to provide effective consumer information and approaches, methods, and Home Furnishing consumption is slow, large consumer goods, so the field experience is the necessary demand of consumers the home purchase; multi category, only through a simple search, the consumers themselves to efficiently in the mass information to obtain useful information. Therefore, a professional, personalized, experience the information integration platform type has great value of existence.This paper take the analysis method of SWOT strategy, combined with the actual business, to Potter’s competitive strategy theory as the main basis, through analysis, puts forward the strategic thinking of Sohu Home Furnishing, make enterprise general development strategy and basic competitive strategy.Sohu Home Furnishing adopted into electronic commerce strategy from the media strategy, business transactions to from the original media advertising profit model, from providing information value to the consumer guidance value for customers, for customers from provides advertising services to the use of the Internet platform to guide line transactions.