Relationship Between The Store And Electricity Supplier Based On Game Theory

When e-commerce came into China, after a long period of dormancy.It became one of the main characteristics of the consumer in the form of people with its convenient and inexpensive quickly in recent years.As traditional store retailers bear the brunt of the impact is received. Sales greatest significance is to provide value and e-commerce give the value of people with its fast and cheap. While the store can show people feelings and physical examination which more import is the service. Only with the model of both is for the future consumer business. But it is still had left a lot of questions in e-commerce’s occupation to retail more or l.First we describes the current status of the development of their own characteristics and the electricity supplier and the store business model, then put forward the introduction of game theory,with game theory mode of thinking, analyzing competition between electricity suppliers and explore the store. When looking at electricity supplier and store relies on their characteristics, with using Bertrand duopoly model competition model explores the electricity supplier to rely on a variety of merchandise is to choose their advantage to increase retail market share, but also be subjected to hinder the development of logistics features the size of its rapid development. From the perspective of the store, the store service using its characteristic features, to consolidate its market share. Analyze the effects of different characteristics of the respective sides in the market share.Then analyze the store need to introduce electric provider plus the store experience mode to restore the market while facing the e-commerce’s trend. The pure electric want to prevent the store’s entering with its low price. In this context, seek their Nash equilibrium,inquiry the balance under different conditions with the establishment of Gounnod model.At the last,the conclusion of the optimal strategy for the store is to enter the electricity supplier industry, and electricity providers to initiate a price war. Further we analysis the actual situation of the market by an explanation to the actual situation of this group strategy.After solving the interpretation of the electricity providers to respond to enter the store and the price war in the background, the electricity supplier will general cut down the merchandise manufacturing costs through compression, even through the sale of fake ways to compensate for the loss of profits due to low sales prices brought.This paper first analyzes the sales of counterfeit goods in the case of no punishment mechanism, electricity providers and the store for the sale of fake profits have come through their benefit function, but with the oversight of consumer rights awareness and regulatory authorities, the phenomenon is not very rampant fakes.From the market performance in perspective, we found fake degree and fake phenomenon in the electricity business and the performance of different physical store. To further analyze different, we try to learn from the quality of the degree of demand for consumer goods, analyzes the consumer demand for the quality of goods is not the same, different levels of fakes will give different degrees of punishment.Business benefits derived function, and finally analyze how businesses make a choice on whether or not the sale of fake business model and a mixed strategy. With the evolutionary game theory to the study of the economic market,studying the competition of e-commerce and store in market players providing new ideas to analyze problems, to improve the auction mechanism and promoting market stability,and make a great significance to development.