Research On The Interactive Development Between Intangible Cultural Heritage And Local Tourism

Intangible cultural heritage is the precious wealth of human society. Because of its fragility and importance and closely linked with the construction of advanced culture, making its protection and development issues more and more attention of the academia and the community. However, China’s intangible cultural heritage protection presents the pattern is "central value, local neglect" and "inverted pyramid". Some areas of the cultural resources of the Intangible Cultural Heritage superiority degree is low, not for the transformation of the commercialization and industrialization. Its interaction with the tourism industry development degree has been low.Today is the cultural experience day, tourism and tourist demand in the shift.Some local tourism of the tourism resources of cultural characteristics of not prominent, can not meet the growing cultural needs of tourists. In the face of such situation, whether the non-material cultural heritage culture to infiltrate or make full use of to the local tourism industry, realize the interactive development between them. in turn, promote cultural economization and economic culture, to realize win-win situation of culture and economy, is the starting point of this study.Articles based on the research background, significance and research on the basis of the review, first, define the concepts of intangible cultural heritage. Then explain the theoretical basis of the intangible cultural heritage involves interaction with local tourism.,that is spatial interaction theory, stakeholder theory, push and pull theory.At the same time, analyzes the relationship between the intangible cultural heritage and the local tourism. On this basis, this paper expounds the development of both interactive and dynamic system disorders, including pulling power of internal demand and external medium of the driving force. And intangible cultural heritage protection and development, conflict among stakeholders, the contradiction between traditional culture and modern civilization.This paper is focused on maotai, analyses the development of maotai liquor, the position in the local tourism, the existing problems in the development of interaction,and the interactive development of the power system, to verify the second part of the scientific nature of the theoretical hypothesis and research. On the basis of this analysis, this paper try to explore the interactive path, including expand the culturalspace in the longitudinal direction which focus on the application of world-class Intangible Cultural Heritage, On the transverse, integrated development with other attractions, pay attention to deepen the participatory culture about maotai companies and tourists, innovating tourism projects and tourism goods, adopting multi-integrated marketing tools in marketing which travel company cooperative extension、network marketing communications and tourism platform Qianbei spread, The government and enterprises pay attention to cooperation, formulate reasonable tourism planning,highlight the maotai intangible cultural tourism status,and conclusions. In order to maotai and Renhuai tourism, and other intangible cultural heritage to interact with the local tourism provides development path, the opinions and suggestions.