Study On Scenic Area Tourism Competitiveness Under The Informatization Background

The tourism competitiveness of scenic area is the area in a competitive market allocation of resources through coordinated integration and optimization, improve the utilization of scenic resources, scientific and rational development and utilization of scenic resources to meet the diverse needs of tourists, the ability to form a comprehensive service, thereby contributing to long-term sustainable development of scenic spots. In the global rapid increase in the degree of social networking background, information technology has penetrated into all aspects of the tourism industry, "smart city", "wisdom scenic spot," and proposed the construction of information technology to promote the deepening development in tourism. Scenic areas are resource-intensive area, investment in information technology will help improve their management level, the market capacity and service capabilities. Therefore, the article based on the background information to build tourism competitiveness evaluation index system context of information technology scenic area, through literature review, the main connotation scenic competitive factors, such as research and combing scenic competitiveness of previous studies the main indicators. Through interviews and scenic school-related professional managers, IT staff, visitors, etc., make the selection of indicators. Then combined with information technology and competitive intelligence on the scenic tourist impact dynamic mechanism, as well as information technology factors scenic, scenic from internal and external competitiveness indicators affecting comb, to finalize the greatest impact from the information on the scenic management, marketing and service of these three aspects of the building.Including scenic management control, scenic tourism market, tourism information service three firstly level indicators, and the other 10 secondary indicators about resource management, visitor management, security management, staff management, information infrastructure, brand image, tourism wisdom marketing, tourism market efficiency, information services, travel services and other scenic wisdom. By AHP index weights assigned.Scenic establish the level of competitiveness evaluation index set based on the evaluation reviews. Select the Wuyi Mountain Scenic Area as a case study, in the analysis of Wuyi Mountain tourism competitiveness based on the combination of Wuyi Mountain digital scenic construction, analysis of information influence and role in the various elements of the Wuyi Mountain Scenic Area, through the scenic area management and staff survey was background information under the Wuyi Mountain tourism Competitiveness composite score of 7.74 points, at the strong level of competitiveness. Finally, the policy context of information technology to enhance the Wuyi Mountain Scenic Area Tourism Competitiveness.