Study On The Impact Of Tourism On Tea Industry

As the rapid development of tourism, the impact of tourism has become one of the topics on which most scholars focus. In the development of Tourism, its leading role on other industries becomes evident. Generally, a whole tourist activity contains six elements, that is eating, living, traveling, touring, shopping and entertainment. Therefore, the development of tourism can drive the development of primary industry, secondary industry, and tertiary industry, directly or indirectly, and also drive the development of industries obviously, such as transportation industry, restaurant industry, tea shops and so on. Tea industrial chain contains cultivation, processing, packaging, transportation, sales of tea, brand marketing, relaxation and so on, which would be influenced by the development of tourism accordingly. There are many successful cases about connecting tea and tourism. In the study of the connection of tea and tourism, scholars mainly study the impact of tea culture on tourism or the impact of tourism on tea culture by combining the methods of field investigation, qualitative and quantitative, macroscopic and microscopic, and they rarely study it from the perspective of the impact of tourism on tea industry. However, it is of great significance for the development of tea industry in the place where tea and tourism connect, to understand the impact of tourism on tea industry clearly. Based on the research status, this paper analyzes the influence of tourism on tea industry from the perspective of tea industrial chain and industry convergence, by the methods of literature analysis, field investigation and correlation analysis, and then tries to promote the further development of tea industry and the optimization of industry structure from the impact of tourism on tea industry.This paper first revealed the research situation and existing problems in domestic and abroad through literature review. By exploiting the empirical analysis method and the methods of data collection, documentary analysis, field investigation, correlation analysis, and so on, we analyzed the Wuyishan city, which is a typical place connecting tourism and tea industry in Fujian province, selected the indexes of impact to construct theoritical analysis model, stated the impact of tourism on tea industry in Wuyishan city, and made conclusions about the impact of tourism on tea industry from the problems we found. The main conclusions include:(1) The number of tourist trips and travel revenue increase year by year. Tourism demand, tourism products, and tourism commodities have big influence, which directly relates to the development of tea industry in Wuyishan city, on tea industry chain such as tea planting, tea processing, tea sales, and new formats of tea.(2) The impact of tourism on tea planting in Wuyishan city includes the areas and the spatial distribution of tea planting, output of tea production,number of tea farmers, buying and selling prices of tea varieties, and variations of tea.(3) In order to satisfy the huge consumption market of tourism, tea employees in Wuyishan city always tries to make adjustment and update on tea processing, which include the degree of modernization, the level of organization and management, quality certification, the level of processing, high value-added products, etc.(4) Tourism in Wuyishan city affects the number of tea employees, the number of tea brands, the scale of the leading enterprises, the channels of sales, the value of tea production, and the variation of tea market space.(5) In order to meet the demand of tourists on tourism products from different levels and the diversity of consumption, and to rich tourism products, merging the six elements of tourism, that is eating, living, traveling, touring, entertainment and buying with element of tea, promotes the development of the new formats of tea products, which include tea culture, tea health and tea food.