Study On The Promotion Of Global Tourism Public Service Based On Tourist Satisfaction Survey In Wuyishan City

Under the background that the main contradiction of our society has changed into the contradiction between the people's growing needs for a better life and the unbalanced and inadequate development,people's tourism needs and ways have also changed a lot,and the concept of global tourism has emerged.Global tourism emphasizes the integration of all elements of tourism destination,so as to meet the needs of tourists in the whole process,time and space,and all-round aspects of tourism in the region,so as to get leisure,relaxation,and pleasant tourism experience,which is very consistent with the current tourism needs of people,and has been greatly promoted by the country.The concept of global tourism also puts forward many new requirements for tourism public service,which requires local governments to provide full coverage,convenient and high-quality tourism public service to meet the modern and diversified tourism needs of tourists.In this paper,the City of Wuyishan,the first batch of nationwide tourism demonstration area,is selected as the research object.With the help of the new public service theory and the guiding principles of global tourism,combined with the analysis of social survey and statistical software,the current situation and problems of Wuyishan's global tourism public service are comprehensively evaluated,and solutions are proposed.The following studies are obtained:(1)an attempt is made to build a tourist perception based public service The evaluation system of tourism public service.By studying literature,interviewing experts,scholars and data analysis,this paper constructs an evaluation index system of global tourism public service,which is composed of 26 indexes in five aspects,namely,public information service,public transportation service,public security service,administrative management service,and convenience for the people and benefiting the people service,which is conducive to evaluating the situation of global tourism public service reasonably with tourists as the center.(2)Wuyi Mountain tourism public service has a more positive perception in the experience of tourists,but different groups have great differences,especially women,low-income,self driving,foreign holiday and sightseeing,non civil service groups and other groups in the public service experience and perception there is a certain space for improvement.(3)Policy and management suggestions on the construction of tourism development in Wuyi Mountain.Using IPA analysis method,combining with interviews with group tour,self driving tour,free travel and other kinds of tourists and Tourism Department officials,this paper puts forward four countermeasures and suggestions,such as carrying forward the advantages and continuously enhancing the tourism competitiveness of Wuyishan,coordinating the resource allocation and strengthening the joint efforts of departments,ensuring the safety and overall development of intelligent tourism,strengthening the tourism administration and improving the service level for the convenience and benefit of the people.(4)The local government of Wuyishan should strengthen the public service supply of the whole area tourism,pay attention to the intelligent and safety management,the whole area tourism and the rural poverty alleviation,strengthen the system management innovation,and need to propose the whole area tourism service plan for different specific tourism consumer groups.This study combs and perfects the evaluation index system of global tourism public service,innovatively combines the perspective of global tourism with the research method of tourist satisfaction,and conducts empirical research in Wuyishan,one of the first batch of national global tourism demonstration areas,which provides decision-making reference for Wuyishan to further improve the level of tourism public service.