Study On The Operation Risk Of Internet Insurance In China Based On The Zhong An Insurance

With the rapid popularization of internet consumption habits, and rapid progress of modern internet information technology, the internet is trying to change people’s life constantly. Under the new normal economic development, it plays a more important role in our daily life. Zhong An Insurance Corporation which get the first domestic internet license has a certain impact to the traditional insurance industry. It also bring the insurance industry a new development opportunity. Internet insurance become a popular business which the traditional insurance companies want to develop. With the development of internet insurance, insurance products become more diversified and more complicated. So operation risk has become one of the major problems which insurance companies developed internet insurance should faced.In this paper, I will study on the business development and operation risk of internet insurance based on Zhong An insurance. Firstly, in front of the case analysis, I will discuss about the current situation of the development of internet insurance and the operational risks and put forward the necessity about guarding against operational risk. Then introduce the business and risks about Zhong An insurance. In the case analysis part, I will analyze the operation risk and risk management measures of Zhong An insurance. And put the ideas, such as using large digital to control risk actively and focus on the timeliness of operational risk management control, is worth learning to traditional insurance companies. Based on those problems, Zhong An insurance should establish perfect risk management system, improve information technology support, strengthen communication to reduce the information asymmetry, etc.At the end of this article,I put forward some suggests based on the perspective of external, such as strengthen the law supervision of internet insurance, encourage open big data to make data interaction become more efficient, increase market discipline, establish information security responsibility system, etc. Other suggests base on the perspective of internal, such as improve the overall quality of employees, cultivate self-discipline of risk management, enhance the risk prevention awareness, perfect the internal control system.