Research On The Optimization Of Operation Strategy Of Internet Insurance In HF Life

The so-called Internet insurance is in the current Internet social environment,insurance business change to conform to the characteristics of the Internet based products,Internet based service and organization,with the development and maturity of information technology,the insurance business through the Internet to operate,to improve the operational efficiency of the industry as a whole and to reduce the cost of inputs,eventually to meet customer to enjoy online insurance services on the Internet.In this paper,combining with the development of Internet insurance situation,the actual industry situation and the actual situation of the new China life,described in the current Internet,mobile,big data,under the background of the paperless,HF Life insurance development strategy should be how to develop their own the Internet.The paper describes the current status of the development of Internet insurance,analyses the regulation of the insurance industry to the Internet's impact on the development of the insurance industry,as well as the HF Life in the insurance business on the current state of the Internet.Using PEST model to analyze the Internet insurance industry macro environment,market conditions,the development situation and future trend of the market.At the same time,combined with the internal and external environment,using the method of SWOT to research and discuss the HF Life on the Internet in the insurance business competitive advantages,weaknesses,threats and opportunities,development mode were analyzed.It is concluded that the development of HF Life over the Internet six aspects of the problems and shortcomings,and analyzed the corresponding optimization strategy to solve these problems,from two aspects of operation and information system construction is proposed for the development of HF Life's Internet insurance optimization strategy.