The Analysis Of The Business Model Of Crowdfunding Platform

Crowdfunding platform reduces financing threshold and provides new ideas and methods for small and micro enterprises. Despite the rapid development of crowdfunding platform in recent years, there are also many platforms out of business. In the final analysis, the business model of crowdfunding platform has some problems. Given that there is no mature business model of crowdfunding platform recently, the paper will begin to research from the backgrounds and reasons of crowdfunding platform. The basic framework and components will be summarized through analysing foreign and domestic representative crowdfunding platforms—Kickstarter and Demohour. The paper summaries the general structure of business model from the positioning aspect, achieving aspect, resource aspect and revenue aspect.Two main problems of crowdfunding platform will be discussed. One is insufficient earnings and the other is crowdfunding project failure, and the solutions are given respectively.For the first question, crowdfunding platform will be improved from three areas: specialized and vertical development, diversified services and profit channels with three kinds of business model: the threshold model pledge, small assure loan model and club model. For the second question, process management system will be used. The aim of the paper is to grasp the development trend and find the right business model for crowdfunding platform on the systematic study.