The Relationship Between Visitors’ Perception Of Recreational Impact, Environmental Attitude And Overall Satisfaction In Wetland Park

With the improvement of people’s living standard and the diversity of their recreational needs, wetland park tourism has rapidly developed into a new field of eco-tourism, owing to its beautiful natural landscape and unique flora and fauna. As an important form of development and protection of wetlands, wetland park has not only the recreation function like general city park, at the same time, but also the function of ecosystem services and environmental education. However, because of the rapid development of wetland eco-tourism, a large number of tourists flock to the Wetland Park, and suppliers sometimes take inappropriate measures, which may have an impact on the park.Therefore, reducing the recreational impact on the park, enhancing the level of the visitors’ environmental attitude, achieving harmony and unity between the protection and development of wetland park has been more and more significant theoretically and practically.This research taking Nansha Wetland Park in Guangzhou City as the case, has studied the relationship among perception of recreational impact, visitors’ environmental attitude and overall satisfaction. After literature reading, visitor interviews and statistical analysis, the study has extracted three factors of perception of recreational impact, four factors of environmental attitude, then discussed the relationship between them. The study has found that visitors’ perception of ecological environment impact negatively affect their environmental sentiment, perception of facility management impact negatively affect their environmental sentiment, environmental ethics and environmental knowledge; the more recreational impact they feel, the lower overall satisfaction they have; moreover, visitors’ environmental sentiment and environmental knowledge have significant impact on their overall satisfaction. According to the result, the paper puts forward some recommendations for the management of wetland park in the perspectives of reducing the recreational impact and enhancing the level of the visitors’ environmental attitude.