| Ecological into the dominant resort tourism real estate development model. With the development of domestic leisure tourism and real estate development of big cities spillover, and outside big cities on the basis of the ecological tourism resources of the development of the resort in space photograph echo, ecological livable areas development is formed the scale, that is the tourism real estate. As a good combination of pension and leisure vacation industry developed the project for the residents, the project will easily can achieve win-win situation. Due to shorter the implement of endowment socialization, marketization, large pension market supply gap exists, pension service facilities construction lags behind, the low level of management and service, and imperfect policies and regulations, etc. In this paper, the ecological city guang sheng to international standards of preserve one’s health, holiday leisure culture as the leading health culture, set h r, leisure, entertainment, holiday, meeting function in a body’s comprehensive tourism base, become the international level, south China the leisure tourism resort demonstration base of benchmarking. It is necessary to establish a perfect social old-age security system, not only help reduce government pension burden, and to improve the elderly life quality, promote the construction of a harmonious society and social general happiness. At the same time can drive the area economic.marketization, large pension market supply gap exists, pension service facilities construction lags behind, the low level of management and service, and imperfect policies and regulations, etc. In this paper, with the international community health health culture, international leisure culture, urban and rural harmonious development of culture as the leading, build unique lingnan characteristics, pension, health, leisure, entertainment, holiday, meeting function in the integration of guang sheng eco-city, become a demonstration base of healthy ecological livable city in southern China. It is necessary to establish a perfect social old-age security system, not only help reduce government pension burden, and to improve the elderly life quality, promote the construction of a harmonious society and social general happiness. Can drive regional economic growth at the same time, bring more revenue.Paper structure is based on the order of the layers of advancing the research problem, combined with the project basic situation, investment environment and market analysis, project planning space layout and construction plan is put forward, clear project positioning and target market; Using the SWOT analysis method to the project’s strengths, weaknesses, opportunities, threats and strategic matrix analysis; Develop project product, pricing, channel and promotion strategy; To invest in the project estimation, determine the total project investment and financing; To analyze the project economic benefits, social benefits, at the same time of the project risk factor analysis, research to circumvent measures, to determine the feasibility of the project.Based on the full analysis of guang sheng eco-city characteristics of tourism resources and tourism development on the basis of the status quo, in view of the leisure vacation travel and tourism real estate future development direction and requirements, puts forward a new idea of tourism development strategy of the project: in order to project fast development, the depth development and sustainable development provides the beneficial reference. Articles in order to guang sheng eco-city project development strategy research, refining for the pearl river delta leisure tourism and real estate project development strategy, improve the current strategic framework for thinking, operable strategic guidance for the projects. Aiming at practical significance and theoretical sense has achieved good results. |