Studies On Marketing Stategies Of S Tie Tong In Transformation Period

With the gradually deepening reform of national telecommunication system, the era of telecomm-unication transition with the comprehensive marketization has already arrived. China Tie Tong Company, as a wholly owned subsidiary of China Mobile, has entered into the reforming transition period, facing unprecedented opportunities and challenges.On the base of studying and referring relevant theories and literatures, this paper takes the reforming of Tie Tong as a starting point and objectively examines the macro-environment, industrial competition environment and enterprises interior environment of S Tie Tong in transformation period. Combing with practical experience and exploration, it also analyzes the strengths and weaknesses, opportunities and threatens of operating and developing the company; and draws out the thesis on how to improve marketing strategies of S Tie Tong in transformation period.The paper are devoted to study on how to optimize and adjust marketing strategies for product, price, channel, promotion and services, which include product innovation and enhancing the brand value; market segment and differentiation tariff making; drawing up distribution channel and bringing about mutual benefit and win-win result; enriching marketing tool and improving success rate of marketing; completing service system and developing service marketing. Secondly, the paper covers the way about how to deal with the problem brought by the policy of replacing the business tax with a value-added tax and a series measure of reasonably reducing enterprise tax burden. Thirdly, the paper makes suggestions for marketing work of S Tie Tong during its transitional period to promote the successful achievement of the operating goals in this period.The paper provides technical support, marketing organization, assessment guideline, risk of prevention and control, ect. for implementation of marketing strategies. The desired effects of the paper is also predicted and addressed at the end of the paper.In a word, from the point of view of the management staff of Tie Tong, the paper deeply studies the urgent marketing strategy problems concerning about management and development in transformation period of the company. It has real guidance and reference significances for the development of S Tie Tong.