Cost Control Study In The Planning And Design Phase Of Real Estate Development Project

In the environment of China’s rapid economic development, the rapid rise of the real estate industry, accounting for a pivotal role in China’s national economy. With the "overheated" real estate industry, the situation appears, the state issued a series of real estate control measures. Under such macroeconomic environment, the real estate development enterprises, relying solely on advertising, price wars and other measures have been difficult to guarantee the maintenance of long-term competitiveness in the fierce competition. From the development of the market of real estate point of view, the situation in the short term real estate projects constrained by market conditions, but the market demand enterprises are unable to be controled, therefore,within current market situation, the key point of whether a real estate is profitable or how profitable it can be is to do a good job of cost control.For real estate development projects in terms of cost control problems in this paper, the various stages of the development of real estate projects, cost control different focus, we must establish a new real estate cost management philosophy, the focus on cost control, planning and design stages, cost control ago home, is the future of the real estate cost management and optimization of an inevitable trend.In this paper, Yichang New Garden project as an example, according to the authors of practical experience, combined with his own research thinking, after collate finalized. Theoretical basis of this study is to design and target cost management system planning and design stage limits in-depth analysis, summarize project cost management problems and their causes, based on the proposed project cost control programs do in the planning and design stage,namely in planning and design phase, design phase, design development phase and construction design stage good cost control.Yichang New Garden project as a government housing project, a non-profit nature of real estate projects, so the profit is very low. Through a series of theoretical analysis, the cost of Yichang Road project planning and design phase of the control measures of the corresponding specific research, through charts calculation method,comparative calculations and research and other research methods, the sunshine shelter problems encountered,including excessively high amount of steel, parking ratio of non-compliance issues all the solutions, leverage resources, reduce costs unilaterally, and the preparation and target cost control made a key analysis, cost estimates from the ideal start to the conceptual design icon the cost of preparing the synchronous design goal, then the goal of the project implementation process cost dynamic adjustment layers combined, the cost of the project planning and design stage control played an important role.Finally, this paper presents three methods for the effective work of the real estate cost control, first through a complete government affordable housing project development, the establishment of a database related to the nature of the project cost as the basis for future calculations and database design limits retake project;Followed by a cost-optimized design drawings to be institutionalized, and the formation of incentives for cost optimization outcomes related personnel awards. Finally to attention and effective use of information technology, to make the real estate project cost and profit the most timely and most real and effective reflected in the leadership of the project to help make the right judgments situation. Cost control problem for real estate development has a lot of relevant research, but this article is not broadly cost control throughout all stages of development make a statement, but to seize the greatest impact on the cost of the planning and design stage to do in-depth research, because now not many Housing prices really targeted for specification and refinement of cost control at this stage, through this article, real estate development companies can expect more attention to cost control planning and design stage, the result of cost management concepts and innovative thinking, this study on housing prices further effective use of limited resources and improve the efficiency of resource utilization, create higher profit margins will play a positive role in promoting the healthy development of the real estate industry to make some contribution.