Study On The Development Strategy Of ZYS Precision Bearing Industry

Bearing is indispensable supporting components in machinery industry, which is widely used in machinery industry, the aerospace industry, automobile industry, national defense industry, electronic information technology industry, etc. Bearing has been praised as “the oint of mechanical industry”, which play an indispensable role in national economic development and national defense construction. With the development of scientific and technological level, the bearing industry focus on highend products gradually. But high-end bearing market was occupied by a foreign enterprise in our country for a long time, and domestic bearing enterprises is facing great pressure. Hence, it is extremely urgent to make a adapting market environment and feasible development strategy.The purpose of this study is to formulate appropriate development strategy for ZYS precision bearing industry of Luoyang Bearing Science&Technology Co.,Ltd. It set the tone for the enterprise development and improve the market competitive advantage of enterprises. It was find out that were the advantages and disadvantages, the external opportunities and threats. Through analyzing analysis competitors, researching the development actuality of the bearing industry all over the world and studying enterprise environment. The development strategy and strategic direction were made, and the strategic target was determined by SWOT analysis method. Besides, the strategic implementation safeguard measures. This paper has established guarantee strategy in order to enhance the company’s strength to archive the final goal.According to studing the world development trend of bearing industry and SWOT analysis conclusion, the development path of ZYS precision bearing industry was formulated, which were technological innovation way, insisting the principle of highend products and international development. The strategic policy was made that is to build the ZYS precision bearing industry as a the famous international enterprise in machinery driving field. In order to ensure the smooth realization of strategic objectives, the research makes the advancement of technology innovation abilities, strengthening management, adjusting the industrial structure, raising service quality and constructing corporate culture. The strategic in this papers has set the tone for ZYS further measures. It made company to successfully deal with challenges. The ZYS precision bearing industry is growing stronger and more mature, and then gradually grow into world-class bearing enterprise.