| Basing on strategic management theory, this paper analyzes the development environment, advantages and disadvantages, opportunities and threats that China State Construction Ready Mix Concrete CO.,LTD is faced, by using Macro-Environment(PEST), industry analysis(Porter’s Five Forces Model) and Strategic Match Analysis(SWOT Analysis). The choice of development strategies in the current situation is cleared by Strategic Match Analysis. The content covers the analysis of macro-environment, industry competition, current situation of the development and internal environments of China State Construction Ready Mix Concrete CO.,LTD, and analyzes the leaders of concrete enterprises’ experience at the same time. The development strategies are formulated according to the idea of playing advantages, overcoming disadvantages, using opportunities and defusing threats. By Strategic Match Analysis, taking experience from successful enterprises, and basing on the current and the sustained and healthy development in the future, alternative development strategies of China State Construction Ready Mix Concrete CO.,LTD are put forward through synthetical analysis, the integration of factors that are refined after thinking, and the effects’ combination of external conditions’ requirement and develop intrinsic motivation.According to the above analysis, this paper proposes that concrete industry has vast prospect for development with the acceleration of China’s sustained and healthy economic development and urbanization. China’s concrete industry is at a crucial stage that is transiting from rapid growth period to mature period now, while there are many problems in the industry, such as backward concept, disorderly competition. The pattern of this industry will be redrawn within three to five years. As one of the top enterprises in this industry, China State Construction Ready Mix Concrete CO.,LTD has to seize the opportunity to achieve the transformation and upgrading from extensive to intensive and environmental, through industrial integration, leading technology, capital operation, digitization, internationalization and sustainable development. And it should stand out at the crucial stage that the industry is reshuffling, and make itself a leader which bears international competitiveness and leads the industry’s development by promoting development quality, and then speeds up the transformation and upgrading of concrete industry by playing an exemplary and leading role.On the basis of China’s economic development, China State Construction Ready Mix Concrete CO.,LTD is highly qualified to be a brand enterprise that has world competitiveness and influence, and it could compete with other enterprises on behalf of Chinese concrete industry and sharply enhance the influence in the world. If China State Construction Ready Mix Concrete CO.,LTD practices the development strategies properly which this paper suggested, it will bring positive impacts on resource conservation, environmental protection, increases of economic and social benefits. |
