Research For Shandong Qingzhou Industry Development Strategy Based On Swot Analysis

Based on overall regional strategy, industrial development strategy is an integrated layout and planning of regional industrial restructuring and industrial development layout; meanwhile, it attaches importance to the coordination of land development, ecological protection, livelihood issues and infrastructure construction.The fact that the foundation for Qingzhou’s industrial development is feeble determines the leading role of the government, which shall formulate favorable policies, optimize development conditions, improve financial support and perfect its human resource policy so as to highlight developing priority, accelerate industry transformation and upgrading, and enhance overall industrial quality, with view to promoting the overall development level of its tourism, industry, business, and agriculture.So far, many officers, writers and enterprisers have made points referring to Qingzhou urban industry development, many points are good reference value, but till now the documents and materials systematically discussed Qingzhou industrial economy development are dubious. Thesis aims to work out the strategy in accordance with Qingzhou industry development through investigating the current situation of Qingzhou industry development, to make the developing direction clearer, planning more scientific, construction more reasonable, regional cooperation more order and sustainable development more improved.There are many research methods of urban industry development strategy, but the applied ranges would be different, we must to gear the actual circumstance, to find an analysis applies to Qingzhou industrial economy development. By analyzing the quality of all the analysis, referring to methods of many other cities at home and abroad and according to the current development situation of Qingzhou, finally choose SWOT analysis used for Qingzhou industrial economy development. According to references, documents and reports, SWOT analysis is a comparatively scientific analyzing method. It is scientific and pellucid, high reliability, all-side and accurate analysis, and gains many important discoveries in the city development strategy areas.On the bases of learning SWOT analysis principals, referring to cases of using SWOT analysis for industrial development strategy, combining the current circumstance of Qingzhou industry, agriculture and other industries, establishes the SWOT analysis matrix of Qingzhou industry, agriculture and other industries. Through analyzing the advantages, disadvantages, opportunities and challenges of industry, agriculture and other industries, further research how to maximize the favorable factors and minimize the unfavorable ones, seize the opportunities, rapid expansion, solid industry, strengthen agriculture, develop new industries, intensify other industry constructions, push construction of modern service industry system, and build effective and perfect social security service system, to make better developments in all industrial economy, to make people benefit from the reform, to make Qingzhou synthesized economics strength promote. Researching the theoretical system of Qingzhou industrial development strategy, will support the Qingzhou industry development plans and conversion upgrades theoretically, and can be used for the industry strategy for other cities.