The SWOT Analysis And Strategic Research On The Development Of Jianmen Guanfu Industry

JianMen tofu originated in the Three Kingdoms period according to legend, has thousands of years’ history So far. It is famous in Sichuan, Shaanxi and other provinces, involving Hong Kong and Macao.Tofu industrial development has become one of the ways that the local people to get rich; In order to explore the development of JianMen tofu, I collected data through investigating and consulting experts, etc. To provide a strategic choice of JianMen tofu’s development, this thesis uses the SWOT-AHP combination of qualitative and quantitative analysis method to analyze the internal strengths and weaknesses, the external opportunities and threats of the JianMen tofu’s development, then determines the relative importance of each factor by AHP, constructs the judgment matrix, Compute respective weights, establishes an analytical model of JianMen tofu’s development, and analysis the restricting factors.The calculation and analysis results show that, the strategy of JianMen tofu’s development should select SO strategy firstly, that the internal strength is the Jianmen tofu feast which having rich historical and cultural heritage is popular for tourists, the external opportunity is the government’s supports and policies; The second choice is ST strategy, that the internal strength is the Jianmen tofu feast which having rich historical and cultural heritage is popular for tourists, to overcome the threat of severe marketing; Thirdly, it maybe choose WO strategy, which the weakness is the JianMen tofu, bean curd and other portable products having no difference advantage, the external opportunity is the government’s supports and policies; Last choise is WT strategy, that the weakness is the JianMen tofu, bean curd and other portable products having no difference advantage, and shluld overcome the threat of severe marketing.This paper argues that, to develop the JianMen tofu industry, we shlould bring into play the strength of JianMen tofu’s rich historical and cultural heritage which is popular by tourists,and make use of the government’s support and policy guidances. The local government should advance with the times and new ideas, In the tone of attention, paying more attention to scientific guidance and standardize management.